Topgolf in MidvaleSep 08, 2016 15h59 ● By Bryan Scott
What happens when you leave enterprising brothers bored and alone on a driving range?
Whatever you thought, I’m sure it was epic!
Topgolf is the progeny of such thinking. The fusion of the entertainment, food and sport — Topgolf seeks to facilitate the best times people have ever had.
“That’s a lofty goal,” you think with an eye roll.
You can’t blame them for being ambitious. Topgolf founders Steve and Dave Jolliffe wondered what they could do with the driving range experience if they could know exactly where golf balls landed and where people could have a good time while working on their golf game.
The Jolliffe brothers developed and enterprised a driving range that uses “top secret” (their words) technology to record where the ball goes in correspondence to sensors on the range. But that’s only part of the experience at Topgolf.
Like a driving range, Topgolf has driving bays. But these bays are climate controlled and upscale, offering a comfortable place for players to play any number of driving range games. The food and drinks they say “would put any sports bar to shame.” It’s delivered directly to player’s bays by Topgolf staff called “Bay Hosts.”
This one-of-a-kind experience is now open for business in Midvale. The Midvale location opened May 20th and held a grand opening event on June 2 which featured a number of celebrities including comedian Bill Engvall, pro snowboarder Louie Vito and Utah Jazz Coach Quin Snyder.
With dates available through August, the Topgolf’s KidZone Summer Academy offers a weekly, half-day clinic to teach junior golfers in a low student-to-professional golfer ratio. The relaxed atmosphere is ideal for teaching junior golfers everything from how to chip, put, swing to rules and etiquette.
On Sept. 10, 2016, Topgolf will hold a tournament to crown a regional champion to send to a national tournament in Las Vegas to compete for a $50,000 grand prize. Two-person teams, over 21 years old and regardless of gender, will participate in a rise and shine hot breakfast, a minimum of 2.5 hours of team tournament play, two Topgolf Tour t-shirts and Topgolf swag. PGA and LPGA players not eligible. Registration cost is $150.
The Utah facility includes three levels of 102 climate-controlled hitting bays and a rooftop terrace with fire pits. It also houses more than 250 high-definition flat-screen televisions, a full service restaurant and 3,000 square feet of private event space.
That means that Topgolf has everything to make all your entertainment dreams come true.
With 26 locations in the United States and United Kingdom, Topgolf serves a projected 8 million guests annually. Most of which don’t identify as golfers. Those that do golf regularly can put their skills to the test against one another to see who is the best of the bunch.
“How did this fairy tale end?” the Topgolf website said. “Well, it hasn’t. Today, Topgolf serves more than 8 million annual visitors worldwide. We want you to be one of them. Let’s Play!”